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Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.We saw the same commercials, bought the same stuff, discussed the same TV shows.You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.The terminal is crowded with people, all jostling for position.
And if the ads were any good at all, people bought the products.
About ten years ago, I realized that a sea change was taking place.
I had long ago ceased to memorize the TV schedules, I was unable to keep up with all the magazines I felt I should be reading, and with new alternatives like Prodigy and a book superstore, I fell hopelessly behind in my absorption of media. I was no longer interested enough in what a telemarketer might say to hesitate before hanging up.
Suddenly, someone walks up to you and says, "Excuse me, can you tell me how to get to Gate 7?
" Obviously, you weren't hoping for, or expecting, someone to come up and ask this question, but since he looks nice enough and you've got a spare second, you interrupt your train of thought and point him on his way.
Odds are, your response will be a little different.